There is no doubt that climate change is here and we all feel the urgency to act as we see its effects daily. Those that had the foresight to understand the consequences of a lack of action on climate change would be justified in saying: “I told you so”, but they have thus far shown restraint, content that it tops the international agenda.

‘Hope’ and ‘fear’ are two states of minds that communications practitioners should do everything to avoid.

We all need a break, but as we know, our smartphones keep us connected. They are a constant reminder of things that need to be done. So, how can we really get away from it all?

Marketing your business is critical. You may think that you can use your extensive network to bring in business, and you will, but it runs deeper than that. As a start-up, you must demonstrate your credibility and capability.

During PR Week’s Crisis Communications Conference 2022, Mike Evans, co-managing director of Herdwick Communications, explained why organisations should consider the effects of a crisis on their reputation and why it’s key to prioritise crisis preparedness

Today marks the launch of Herdwick Communications, a new UK-based strategic communications consultancy. Herdwick’s offering is rooted in the experience and unique perspective of its co-founders, Mike Evans and Elizabeth Maclean. They protect and enhance reputation by mitigating business risk and incorporating issues management into everyday communications.

We spoke to PR Academy’s Ann Pilkington and talked about the reasons why we set up Herdwick. Ann did a great job of capturing our enthusiasm and shirt. Thank you. This article was published by the PR Academy’s Insights (pracademy.co.uk) on 25 May 2022.