Compelling communications that enhance reputation.
We are practitioners for practitioners
Herdwick is a strategic communications consultancy run by practitioners for practitioners. Our ethos is to impart knowledge and insight to generate compelling communications that enhance reputation.
Who we are
We are knowledgeable practitioners offering perspective and insight to generate compelling communications. Our experience is unique because we have been there and have seen it through to the end. It is how we know our communications have an impact and enhance reputation. We work in partnership to impart what we have learnt.
“We are practitioners for practitioners. We’ve been there. We don’t just give counsel on how to do it; we use our experience so we can do it together.”
What we do
We are a UK-based strategic communications consultancy drawing on the practical experience of its directors, who have an extensive track record of delivering strategic communications for international multicultural organisations. We have a proven track record of enhancing long-term reputation.
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Working together, we deploy a comprehensive and exhaustive planning process. Through effective scenario planning, we design a pragmatic and measurable strategy that is firmly grounded in the art of the possible.
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We know the effect a crisis has on a business because we have been there. We work together skilling and preparing the team to gain the necessary confidence to take ownership and control of any challenging situation.
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Our approach is simple. We make the management of reputational risk part of the everyday. Together, our joint efforts create an efficient and driven communications team that is ready, drilled and prepared for anything.
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Change is good if managed well; that is why we are here. Together, we build effective engagement and implementation plans designed to achieve organisational goals whilst protecting and enhancing long-term reputation.
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We are in the business of long-term, sustainable reputation enhancement. Together, we build a comprehensive understanding of the environment, the risks and the stakeholders. We close gaps through an iterative process of continual improvement.
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The business environment, stakeholders and communications channels are changing. Together, we build an environment of continual improvement by identifying change and assessing the capabilities to manage.
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Planning and preparedness are key to managing incidents so they do not escalate into crises. A key element of preparedness is validating plans and training to ensure teams are ready and drilled to implement them at a moment's notice. We create a safe learning environment that allows your team to experience incident and crisis events in real-time as they unfold.
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Every organisation must find its voice when it comes to communicating ESG. It’s our job, as practitioners, to clearly communicate to avoid greenwashing and greenhushing.
We’re here to help. Our sustainability messaging model will get you front-foot, confidently communicating based on our ten principles.